Meeting the Moment with VISIBLE HYGIENE™
Now more than ever, people expect visible cues that cleanliness is a priority, and when members and employees see the
PURELL® brand, they know they’re in a facility that values their health and well-being. To meet the moment with VISIBLE
HYGIENE, use these quick principles to help place hygiene products in the most desired areas:
STAND OUT: Make the product not only highly visible but also prominent and easy to spot when there are competing
EASY: Place products in the natural traffic flow to increase the likelihood of use.
TIMELY: Make products available when they’re needed, e.g., before eating, or after using the restroom.